One pen that writes the S
Spedia stays with students from primary school to university. We built an app that holds up during exams, evolved the brand, and make its content every month.
01The challenge
The old logo had drops and details that disappeared at profile-picture size, and every school stage looked different. And the app had to hold up when every student logs in at once the night before an exam.
02What we did
Rebrand
We kept the teal, the navy and the S, and turned the speed drops into a pen drawing one continuous line. One logo for every stage, with each division on its own line underneath.
App and dashboard
An iOS and Android app for recorded lessons, notes and quizzes, with a dashboard the team uses to manage content and students.
Monthly maintenance
24/7 monitoring, daily backups, security and store updates, a 2-hour response on critical issues, and coverage until midnight during exams.
Instagram content
20 posts and 8 reels a month, from idea and script to design, editing and publishing, in Kuwaiti dialect.
03The brand in the real world
